1. Fakespot
Best for: Identifying and dealing with fake reviews Pros:
Multiplatform—available on mobile, desktop, and as a browser plugin Quickly and reliably identifies fake reviews for products with a higher number of views
Cons:
Can take several minutes to review a new product’s reviews
Download: Android |iOS | Web
2. ReviewMeta
Best for: Improving your understanding of the kind of reviews posted for your product Pros:
Gives actionable information about the most genuine reviews Helps to identify suspicious reviewers It’s a free tool
Cons:
None
Download: Android | iOS
3. The Review Index
Best for: Finding reviewer opinions on specific aspects of your product The Review Index, in comparison to the solutions we’ve seen so far, offers a significantly deeper meta-review experience. It also makes use of an AI-based platform but here, keyword analysis helps it to break down reviews into discussion categories—this is extremely helpful because it can tell you what aspects of your product matter to the reviewer. For instance, when we looked up this Brother Laser Printer here, The Review Index review indicated that customers were talking about price, reliability, wifi functionality and other areas. It even allows you to see whether individual aspects are positively or negatively received. This is used to frame actions—just looking at the Review Index summary, a product manager at Brother would know that reliability is a concern since 60 percent of reviews mentions reliability were negative. The algorithm is advanced enough that it’s able to identify reliability-related reviews contextually—if a reviewer mentioned having to get a part replaced or having the product break. The only real drawback to the Review Index is that it doesn’t have dedicated mobile functionality. You’ll have to use the regular website. Read: Forgot or Lost Fire Stick Remote? Here Are Your Options Pros:
Gives you a breakdown of categories of review discussion (e.g. price, quality etc) Premium option with even deeper search
Cons:
Can take a long time to review products it hasn’t already cached Doesn’t have a mobile app
Check out The Review Index here.
4. Sellerwit
Pros:
Very simple Keyword frequency tells you what reviewers are consistently mentioning
Cons:
Only available as a Chrome plugin
Download Sellerwit: Chrome Web Store
5. Appbot
Best for: Premium, enterprise-class customer sentiment analysis The platforms we’ve looked at so far are either free or free with optional premium functionality (as in The Review Index). Appbot is an enterprise-class solution that goes several steps beyond the other options here. It makes use of Natural Language Processing (NLP) to classify reviews across a range of topics, based on the review content. Apart from just analysing reviews, it offers integration with workplace tools like Slack and Microsoft Teams to ensure that your team can respond quickly and effectively to changing review trends. Moreover, real-time review monitoring functionality allows you to keep track of reviews as and when they arrive. Appbot’s deep platform integration and its advanced NLP functionality means it can get pretty expensive. A single-user license comes to $49 per month while multi-user enterprise licenses can cost upwards of $349 per month. Pros:
NLP solution enables categorization of reviews on the basis of discussion topics Deep integration with multiple platforms
Cons:
Very expensive.
Have a look at Appbot’s plans here.
